Kopari Pop-up
University Town Center, La Jolla, California
OBJECTIVE
Design a pop-up that brings Kopari’s online presence and essence to life and capture new customers by bringing brand awareness to a wider audience and demographic.
CHALLENGES
Creating a beautiful 360, immersive experience within a small, limited space while sticking to certain budget constraints.
SOLUTIONS
Since this was the brands first pop-up and physical point of sale experience, we needed to design a space that would draw people in whether they knew of the brand or were simply intrigued. We did this by creating a mini oasis filled with tropical foliage to add that sense of paradise, a variety of product displays, photo ops, and areas where the customer could stop and try products throughout the entire space for a completely immersive brand experience.
CATEGORY
Pop-Up
Brand Activation
Experiential Marketing
SERVICES
Creative Direction
Spatial Planning
Brand Collateral
Year
2023
MOODBOARD
ADDITIONAL INSPO
I recommended adding natural, organic elements like these rattan light fixtures to tie in Kopari’s beach roots
Nesting tables were a great way to create levels and add depth within a small space
ROUGH FLOOR PLAN
THE POP-UP
Incorporating lush, tropical greenery throughout the space to create that tropical oasis and emphasize our products tropical scents and ingredients
MOCKUPS
