Scents Of Paradise
Sandbourne Hotel, Santa Monica, California
OBJECTIVE
Create a fun, beautiful, “instagram-worthy” brand event that provided a sensorial experience that encouraged content-creators to engage, interact & promote the launch of Kopari’s Hair & Body
Fragrance Mist collection, extending brand reach and awareness.
CHALLENGES
We had to design and work around the hotel’s aesthetic, color palette and existing furniture.
Creating new and eye-catching touchpoints and fixtures while working within a certain budget.
SOLUTIONS
Inspired by the colors of the fragrance mists themselves, I wanted to play off of the colors of the fragrance bottles by using bright, bold, and playful florals that tied in all of the branded touchpoints throughout the event. We stuck to a warmer color palette, featuring different shades of pink and lighter greens that blended beautifully with the hotel’s earthy, terracotta tones in the interior space, while adding pops of color throughout the mostly white pool area.
CATEGORY
Brand Activation
Brand Event
SERVICES
Creative Direction
Experiential Design
Year
2024
MOODBOARD
BRANDED/DESIGNED TOUCHPOINT RECOMMENDATIONS
Branded beach balls & inflatable products to for the pool
Branded beach towels for each pool chair
DISPLAY FIXTURE MOCKUPS
THE EVENT
Lucious and vibrant floral arrangements with product testers
Bright, delicious, color-matched cocktails for each scent adorned with fruit & florals
SPATIAL PLANNING MOCKUP
