SOLUTIONS

We wanted every aspect of this campaign to transport the consumer to paradise through each scent and each touch point. The challenge was to convey the idea of paradise not only through literal visual elements but through the look and feel of the mailer itself. —This started with going with a completely new & different box than what we typically have used in the past, one that was inspired by the idea of a terrarium. The transparent blue lid is reminiscent of crystal blue waters which reveal the fragrance mists sitting in a white pearlescent base, against a backdrop of the beautiful ocean and sky and hints of fragrance notes peeking through the front, alluding to the delicious scents awaiting inside.