Nourishing Hydro-Lipid
Barrier Serum
OBJECTIVE
The goal was to build a campaign that highlighted the impressive innovation that was backed by clinical trials and design beautiful assets that reflected our claims and drove customers to the site to make a purchase.
CHALLENGES
With the original launch date being pushed sooner than originally planned, time constraints & budget were the main challenges faced for this launch, particularly for the influencer mailer
SOLUTIONS
With this product launch being more clinical-result driven, it was important to create cohesion and balance throughout all of the assets. —We backed all of the information & claims with a combination of thumb-stopping product photography that showcased the eye-catching component and texture, and simple, yet aspirational model photography that focused on their skin & reflected the product benefits and clinical claims.
CATEGORY
360 Campaign Launch
DELIVERABLES
PDP Images
Homepage Banners
Emails
Instagram Stories
Influencer Mailer
Year
2025
PDP IMAGES
HOME PAGE BANNERS
LAUNCH EMAILS
INSTAGRAM STORIES
INFLUENCER MAILER DESIGN EXPLORATION
MOODBOARD
For this campaign we initially wanted to focus on ultra dewy, hydrated skin aka “Glass Skin” —which is one of the key benefits of the Nourishing Hydro-Lipid Barrier Serum, and support that with key benefits & our hero claims.
I was inspired by these images of light reflecting off of the ocean which I thought encapsulated the idea of glass-skin well and evoked the ethereal, glowy vibes we wanted the mailer to evoke.
ARTWORK ON DIELINES
FINAL ASSEMBLED MAILERS
