Cult Coffee

So Good, It’s To Die For.

OBJECTIVE

Develop a new brand in the beverage space and create a design system that is unique & stands up against actual market competitors.

CHALLENGES

Designing a brand from scratch that stands out amongst other brands in the category and has a clear brand voice and personality.

SOLUTIONS

As a coffee enthusiast myself, I understand how coffee could shops or brands could have a cult-like following. I wanted to play off of that idea which is what led me to the brand name and essentially inspired the whole essence of the brand, leaning into the dark, goth visuals for branding elements and carrying the cult-like theme with a playful tone into the copywriting and marketing.

CATEGORY
Branding
Packaging

DELIVERABLES
Logo
Packaging Design
Collateral

Year
2021